Free 7-Day Email Mini-Course
The Reason Most Investors Never Touch Options Has Nothing to Do With Risk
It's because nobody ever taught them the right way. Here's your chance to learn it — free — in 7 days.
Free. No credit card. Unsubscribe anytime.
Your first lesson arrives within minutes.
The Problem With How Options Get Taught
You've Probably Heard the Warnings.
“Options are dangerous.” “Only day traders use options.” “You can lose everything.”
And honestly? If you're talking about the way most of Wall Street uses options, those warnings aren't wrong. Buying calls and puts to speculate on short-term price moves — timing the market, chasing volatility — that version of options trading is genuinely risky.
It's also not what we teach.
The Rule 1 approach starts from a completely different question. Not “where is this stock going next week?” — but “at what price would I be happy to own this business anyway?”
That shift changes everything.
When you frame options as contracts — structured agreements between two people, each with clearly defined rights and obligations — they stop feeling like a casino and start feeling like what they actually are: tools for patient, disciplined investors who want to get paid while they wait for the right opportunities.
Phil Town has been teaching this for decades. Options are consistently the most talked-about section of the Rule 1 Investing Workshop. Not because they're exciting. Because for most students, this is the first time options ever made sense.
What You'll Learn
Introducing the Rule #1
Options Trading Mini-Course
A free 7-day email series that teaches you how long-term investors use options the right way.
What Is Options Trading? (And How It Differs From Buying Stock)
What options actually are — and why the risk reputation is mostly misunderstood.
The Options Grid — Buy, Sell, Calls, Puts, Rights & Obligations
The single framework that makes calls, puts, rights, and obligations instantly clear. Finally.
Options as Contracts — Strike Price, Premium & Expiration
The four terms inside every options contract. Know these and you’re never lost again.
How Call Options Work
The one analogy that finally makes call options click — and why Rule 1 investors often prefer the selling side.
How Put Options Work
Why selling puts is one of the most powerful entry strategies for long-term investors — and how it lets you get paid while you wait.
Putting It All Together
How all the pieces fit into a coherent approach built on patience, discipline, and margin of safety.
The Rule 1 Way to Do Options
Why not all options strategies are equal — and what specifically separates the Rule 1 approach from how Wall Street teaches this.
Free Bonus Included
The Rule 1 Options Guide PDF
When you enroll, you'll receive the same Options Guide PDF thousands of investors have used to get up to speed before the workshop. Visual explanations, real examples, yours to keep.
Is This For You?
Be Honest With Yourself
Before You Sign Up
✓ This course is for you if…
- →You’ve heard Phil or Austin mention options and wondered how they actually work
- →You’ve avoided options entirely because they seemed complicated or dangerous
- →You’re a Rule 1 investor who wants to understand how options can support your long-term strategy
- →You’re new to investing and want to understand every tool available before you start
✗ This course is not for you if…
- →You’re looking for day trading strategies or get-rich-quick systems
- →You want to use leverage to bet on short-term price movements
- →You’re not interested in understanding the businesses behind the contracts
- →You want excitement and constant trading activity
“Options are not inherently risky. They become risky when they're used without understanding or discipline. Done the Rule 1 way, they don't replace long-term investing. They reinforce it.”
Phil Town
Founder, Rule #1 Investing · New York Times Bestselling Author
Ready to See Options Differently?
Sign Up Below.
Your First Lesson Arrives Today.
No cost. No obligation. Just 7 emails that could change how you think about risk forever.
- ✓7-day email course — options explained the Rule 1 way
- ✓Rule 1 Options Guide PDF — free bonus included
- ✓Phil Town’s methodology — not Wall Street’s
- ✓100% free — unsubscribe anytime
Free. Unsubscribe anytime. First email within minutes.