Investment Education for Everyone

Invest like the best
Achieve financial freedom
Learn to generate great returns

2 million people
have listened to our unique method
25,000+ attendees
have benefited from our teachings
56 countries
have participated around the world

Introduction

What is Rule #1?

Phil Town is a motivational speaker, investor, and New York Times bestselling author. Phil and his Rule #1 team offer investment education through virtual and in-person workshops, online tools, videos, podcasts, and more. Rule #1 has taught over 2 million people how to invest in wonderful businesses at an attractive price to generate consistent returns and help gain financial freedom.

About Us

Investment Guide

Get your free education started

This Rule #1 Ultimate Guide to Investing is for every investor that wants to make better investments by thinking smarter instead of working harder.

Cut through the clutter and fast track your investing journey with this free step-by-step Rule #1 investing guide for beginners.

Start Chapter 1

Free Resource

Options Trading: A Comprehensive Guide for Rule #1 Investors

Unveil the fundamentals of stock options, from understanding contracts to leveraging them effectively in the market.
Dive into the two primary types of options trades - Call and Put options - and learn how each can be strategically utilized.

Testimonials

Rule One Testimonials

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Follow Town’s simple, time-tested precepts, and even unsophisticated investors will leave most mutual fund managers in the dust.

Arthur Levitt

Former Chairman of the SEC

I’m new to investing, so this is like learning a new language, but the way Phil describes it makes it simple to grasp and it’s really in line with a lot of the other greats, like Warren Buffett.

Nick Jones

Rule #1 Student

I’ve actually known Phil Town for many years and I’ve always wanted to study with him and I am so glad that I took the time to learn this!

Mari Smith

Facebook Marketing Authority

What a fantastic 3 day workshop. You really have to do the prep work to get the most out of the time with Phil and his team, but the investment of your time is well worth it.

Andrew

Rule #1 Student

This has been the most powerful workshop that I have been a part of. The workshop is very detailed and informational. Although it's only 3 days, the amount of information that you consume will last you a lifetime. I'm ready to go out and put the information into practice.

Junior

Rule #1 Student