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How to Avoid Catastrophic Investing Mistakes with Rule #1 Strategy

Phil Town
Phil Town

If you’ve ever felt paralyzed by the fear of making a mistake in investing, you’re not alone. I’ve coached thousands of investors who hesitate to pull the trigger because they’re afraid of doing it wrong. Even my daughter Danielle has wrestled with this fear on our podcast. The truth is, mistakes are a part of investing. But that doesn’t mean they have to be catastrophic.

In this post, I want to walk you through how we define a mistake through the lens of Rule #1 investing, what you can learn from Warren Buffett's approach to handling errors, and how to protect yourself from the kind of mistakes that wipe out portfolios.



What Counts as an Investing Mistake?

A mistake isn’t just buying a stock that goes down. It’s more specific than that.

For me, a true mistake in investing is a permanent loss of capital. It’s when you violate Rule #1: don’t lose money. That could mean:

  • Investing in a business you don’t truly understand.

  • Overlooking risks to its competitive advantage.

  • Trusting a management team that lacks integrity.

  • Overpaying for the business and failing to get a margin of safety.

Temporary losses or changes in a company’s story? Those are part of the game. But when you lose money because you broke one of these principles, that’s what I call a mistake.

Doing it any other way is so scary. Ask me how I know.


Learning from Warren Buffett's Airline 'Mistake'

One of the most valuable investing lessons came from Warren Buffett himself, when he bought a basket of airline stocks only to sell them a few months later during the COVID crisis. He called it a mistake. Many investors clung to that example as proof that even the best can get it wrong.

But here’s how I see it: Buffett didn’t make a mistake in buying those airlines. He bought them because they were consolidating, restructuring, and finally becoming good businesses. But a black swan event hit—COVID shut down global travel. The story changed.

When the story changes, your investment thesis changes.

That’s not a mistake. That’s wisdom.

Where Buffett could’ve made a mistake was in not selling once he realized the story had shifted dramatically. He didn't cling to the investment out of pride. He acted quickly.

He doesn’t pretend it’s not happening. He handles it and moves on.


Why Fear of Mistakes Freezes New Investors

Danielle and I have talked a lot about how fear keeps people out of the market. Especially the fear of getting it wrong.

But let me tell you something important: investing is not about being perfect. It’s about being prepared.

Too many people are like tennis players, afraid to swing their racket because they might miss the ball. But you can't play the game if you refuse to swing. The goal isn't to never be wrong—it's to avoid catastrophic loss when you're wrong.

With Rule #1 investing, you can build confidence through the process:

  • Research businesses you understand deeply.

  • Wait for a clear margin of safety.

  • Look for temporary events that cause a stock price drop.

  • Evaluate the company’s long-term potential beyond the short-term noise.

When you focus on these fundamentals, mistakes become recoverable.


How to Pick Rule #1 Stocks

5 simple steps to find, evaluate, and invest in wonderful companies.


Rule #1: How to Protect Against Catastrophic Mistakes

So, how do we protect ourselves from the kind of investing mistakes that ruin portfolios?

We lean on Rule #1 principles:

1. Understand the Business

You can’t value a company you don’t understand. Period. Study it until you can explain it to a 10-year-old.

2. Look for a Durable Competitive Advantage (Moat)

Does the company have something that protects it from competitors?

3. Assess Management

Is leadership trustworthy, capable, and shareholder-focused?

4. Demand a Margin of Safety

Never buy a company at full price. Always insist on at least a 50% discount to intrinsic value.

5. Wait for an Event

Great companies go on sale when there's fear in the market. Look for events that:

  • Create short-term pain

  • Are solvable within 1–3 years

  • Don’t permanently damage the business


Why Pricing Errors Matter Less with Rule #1

Now, even when you follow all the rules, you can still get your valuation slightly wrong. Maybe your projected growth rate was too optimistic. Maybe you misjudged the right P/E ratio.

But if you've bought the company at a steep discount after a temporary event, those errors are less likely to cause permanent loss. You're building a buffer against uncertainty.

We like to say: the price you pay determines your outcome.

Just like buying a mink coat with red paint on it at a garage sale for $50. If it cleans up well, you sell it for $1,000. Even if the market only values it at $200, you're still ahead.

That's how you invest with confidence.


Final Thoughts: Mistakes Are Part of the Game

Mistakes are going to happen. Even Buffett makes them. But with Rule #1 investing, the key is:

  • Avoiding permanent loss

  • Protecting your downside

  • Being flexible enough to change your thesis when the story changes

So don’t let the fear of being wrong freeze you. Instead, follow a process designed to keep you safe. Rule #1 isn't about being perfect. It's about being prepared.

If you don’t get over the idea that investing is full of mistakes, you won’t invest.


If this post struck a chord with you, don’t stop here. Come learn with us in real time at our 3-Day Workshop. We’ll walk you through how to evaluate businesses, calculate real value, and invest with confidence.

Let’s not just avoid catastrophic mistakes—let’s build wealth the smart, Rule #1 way.

Attend a Rule #1 Workshop

Learn how to conduct research, choose the right companies for you, and determine the best time to buy.