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The Writing is on the Wall for Fund Managers

Phil Town
Phil Town

Most people I talk to who are just getting started with investing think the smartest thing they can do is hand their money over to a professional money manager.

And believe it or not, people still think this even after decades of research showing that most money managers consistently underperform the market.

So why do fund managers underperform? And why does it keep happening, year after year, even with the smartest people in the room running the money?

Here is the ironic part.

The world of professional money management is not actually designed to produce great returns. It is designed to gather assets under management. Not grow them.

I know that sounds nuts. But from their point of view, it makes total sense.

In this article, I want to walk you through the three structural problems with the money management industry. And more importantly, what individual investors can do instead to genuinely build wealth the way Warren Buffett and Charlie Munger did, without paying a fund manager for the privilege.



The System Isn't Broken. It's Working Exactly as Designed.

The numbers back this up in a pretty striking way.

S&P's SPIVA Scorecard has been tracking active fund managers against their benchmarks for over two decades. Over a 15-year period, more than 90% of active large-cap U.S. equity fund managers fail to beat the S&P 500. Not a few stragglers. The overwhelming majority.

And yet fees keep getting paid. The money keeps flowing in. The industry keeps growing.

That only makes sense when you understand what the industry is actually optimized for. It is not performance. It is asset retention. Keep the client in the fund, keep collecting the fee. Whether the account grows or not is almost secondary.

That is the lens I want you to hold as we go through the three structural traps that every professional money manager is caught in. Because once you see them, you will also start to see something else. Exactly where the individual investor's advantage begins.


Three Structural Traps That Fund Managers Cannot Escape

Trap 1 — They're Required to Swing Even When Nothing's Worth Swinging At

Here is the first problem. And honestly, once you see it you cannot unsee it.

Professional money managers usually do not want to sit in cash. Even when they know they probably should. But a lot of the time it is not even their choice to make.

Many fund charters require managers to stay 90 to 95% invested at all times. Some even lower than that. It is not a preference. It is written into the rules.

So even when the market is going crazy. Even when prices are sky high and speculation is everywhere. Even when every sensible instinct is telling you to wait, they are still forced to buy something.

And here is why. Their big clients, pension fund managers, expect them to always be doing something. In the world of money management, doing something means staying invested every single day. The moment they hold too much cash, the phone starts ringing. "Why am I paying you big fees to sit on my money and do nothing?"

So to make sure that call never comes, a lot of fund managers just build the restriction right into their charter. Cap the cash. Stay invested. Keep moving.

Meanwhile, Warren Buffett, the legendary investor, spent decades telling us that patience is one of the greatest superpowers in investing. That sometimes the best decision you can make is doing absolutely nothing. He built Berkshire's cash position to around $380 billion doing exactly that. Just waiting for the right opportunity.

And here is the thing. We get to do the same thing.

Nobody is writing rules about how much cash we can hold in our portfolios. If the market is going crazy and prices are sky high, we can step back and wait. We can sit out the madness. We can go play some golf and wait for great companies to go on sale.

Nobody fires us for sitting in cash. Money managers do not get that choice. And that is the first major flaw in the system.

Trap 2 — They're Playing a 90-Day Game When Wealth Is Built Over Decades

The second problem goes even deeper. And it actually explains why so many of these strange rules exist in the first place.

The entire money management industry is built around short-term performance.

Now that might sound obvious. But think about what it really means. Money managers are not actually trying to deliver great results over the next 10 years. None of them go in with that goal in mind. Their goal is simpler than that. Survive the next quarter. Make it through the next year.

Because their clients are constantly comparing them. To other funds. To benchmarks. To whatever happened to outperform last quarter. Boards are reviewing their numbers. Analysts are publishing rankings. And if a money manager falls behind, even briefly clients start moving their money elsewhere.

So every decision gets filtered through one question. How is this going to look at the end of the quarter?

And that creates a completely backward incentive.

Instead of buying wonderful businesses and waiting for their true value to be recognized, managers get pushed into whatever is already going up. The hot stocks of the moment. Not because they believe in the long-term story. But because they need their numbers to look good right now.

And when the market gets rocky? Instead of sitting tight and buying more at cheaper prices, they sell. To protect their short-term performance. Because everybody else is selling. Their jobs depend on it.

Or they take the other route. They just buy a huge basket of stocks and shadow the market. A simple formula that guarantees they will not fall too far behind the benchmark. You know what that gets you? A market rate of return. Maybe around 9% a year on average.

But here is the thing. You do not need to pay a fund manager to do that. You can buy the whole market yourself with an index ETF like SPY for almost nothing. In fact that is exactly what Buffett recommended for investors who are not going to take the time to learn how to invest properly.

Meanwhile, as individual investors, we do not have clients judging us every 90 days. Nobody is threatening to pull our money if we are not keeping up with the market this quarter. We can focus entirely on long-term compounding while the professionals are stuck trying to win a short-term beauty contest.

Trap 3 — Career Risk Turns Independent Thinking Into a Career-Ending Move

This next one is the big one. And honestly, in my view it is the most damaging problem in the entire money management industry.

Warren Buffett calls it career risk.

Here is what that means. Fund managers are not just trying to avoid losing money. They are trying to avoid losing their job. And in this industry, the safest way to keep your job is to look exactly like everybody else. Even when everybody else is doing the wrong thing.

There is an old saying in finance. It is better to fail conventionally than to succeed unconventionally. And that mindset runs through this entire profession.

Think about what that looks like in practice. If a fund manager builds a portfolio that mirrors the market with the same big companies, same sectors, same trends, then whatever happens to the market happens to them. When it goes up, clients are happy. When it crashes, every other fund crashes too. And they all go, "Well, he did too. So we're all good."

But here is what happens when a manager tries to do something different. Say he holds more cash to protect against a downturn. Or concentrates into a few high-conviction businesses the way Buffett did. And then he underperforms for a year or two while doing it. Clients pull their money. Boards lose faith. His career is over. Even if he was completely right.

I know one fund manager personally who averaged 18% returns a year for over a decade. An incredible track record. Then his fund went down one year while the market went up. And about 70% of the money came out. Just like that. Pension fund managers yanked it. They were not going to wait and see what happened next year.

That is how irrational this system is.

Managers are punished for thinking independently. They are not rewarded for finding great businesses at the right price. They are rewarded for blending in. Hugging the benchmark. Never doing anything that might put their job at risk.

So what do you end up with? Portfolios that all look identical. Almost indistinguishable from the very index they are supposed to beat. And you are paying them for results you could get for free.

Here is what really gets me. If you hand your money to a fund manager for 40 years, from the time you start working to the time you retire, by my calculations, their fees could account for roughly 60% of the retirement savings you would have had if you had just bought the market yourself.

Sixty percent. Gone.

Fund Managers' Structural Traps

So Where Does the Real Investing Edge Actually Live?

Warren Buffett explained this with one of the best analogies in all of investing.

Imagine you had a punch card with 20 slots. Every time you made an investment, you punched one of them. When the card is full, you are done. Those are your 20 investments for life.

Now think about how that would change your behavior.

You would slow down. You would study businesses carefully. You would stop worrying about what the market did last quarter and start asking a much better question. Is this a truly exceptional business available at a truly great price?

Because with only 20 punches, you cannot afford to waste one.

Buffett and Charlie Munger called these fat pitches. They do not come along every month. Sometimes you wait a year. Sometimes two. But when one shows up, a wonderful business trading at a real discount, it has the potential to grow your wealth over time.

That is what great investing actually looks like. Not constant activity. Not chasing the hot stock of the moment. Just the discipline to wait for the right opportunity and the conviction to act when it arrives.

And that kind of patient, disciplined investing has a name. It is exactly what Rule 1 is built around.


Here's the Framework I Use to Find Those Fat Pitches

At Rule 1, we use a simple four-part framework called the Four M's. It is rooted in the same principles Buffett and Munger have applied for decades, and it is designed to answer one question: is this a wonderful business available at a great price?

1. Meaning

We only invest in businesses we actually understand, businesses that have meaning to us and match our values.

If you cannot explain how a company makes money, or why you would be proud to own it, you are not really set up to be an owner. Without this understanding, you cannot even put a fair price on it.

2. Moat

Does the business have a real, durable competitive advantage?

Think about examples like:

  • Railroad tracks, nobody is building a second set.

  • Apple’s ecosystem, switching to a competitor costs more than it’s worth.

  • Coca-Cola, control of shelf space around the world.

  • Ferrari, a brand so strong they limit production to protect it.

These are moats. Without one, a business you love today could be eaten alive by competition tomorrow.

3. Management

We want leaders who are trustworthy, capable, and focused on long-term value, not executives just managing their stock options.

We look for people who think and act like owners, because when the market gets rough (and it will), those are the people you want running the business.

Get these first three M’s right, and you have a wonderful business.

4. Margin of Safety

A wonderful business bought at the wrong price is still a bad investment. That’s where the fourth M comes in: Margin of Safety.

Even when you find a great business, you want to buy it for less than it’s worth.

  • This cushion protects your downside if something unexpected happens.

  • It also dramatically increases your potential upside when the market recognizes what you already knew.

The first three M’s find the business. The fourth M is about patience, waiting until the price is right.

That is the fat pitch.

And that is exactly what individual investors can do, something professional managers simply cannot. We can wait for all four M's to line up. They never get that choice.

For a deeper breakdown of the framework, read the full guide on the Four M’s for successful investing.

Here's the Framework I Use to Find Those Fat Pitches

Ready to Learn This for Yourself?

If you want to learn how to identify wonderful businesses, calculate a Margin of Safety, and invest the Rule 1 way, join me at our 3-Day Virtual Investing Workshop from April 10 to 12.

You will have the opportunity to work through real companies with live coaching from a Certified Rule One Mentor, so you can ask questions and tackle your stumbling blocks in real time.

Hope to see you there!

Attend a Rule #1 Workshop

Learn how to conduct research, choose the right companies for you, and determine the best time to buy.

The advantage has always belonged to the individual investor. Not the hedge fund. Not the pension manager. Not the firm with a thousand analysts and a Bloomberg terminal on every desk.

Warren Buffett and Charlie Munger built their track records by doing exactly what professional managers are structurally prevented from doing. Holding cash when the market was overpriced. Concentrating into a handful of wonderful businesses. Waiting sometimes for years for the fat pitch.

That same freedom is available to you. All it takes is the right framework and the patience to use it.

That is what Rule 1 is built for.