Rule #1 Finance Blog

With Investor Phil Town

InvestED: Ep. 218- John Assaraf on How to Turn Fear into Fuel

“The thought and fear of losing money is right up there with losing oxygen.” – John Assaraf

This week, InvestED welcomes John Assaraf to the show.

John is one of the leading mindset and behavioral experts in the entire world. He’s been on Larry King Live and Anderson Cooper, the Ellen Show. He’s built five multimillion dollar companies, written multiple New York Times best-selling books and, he’s been in eight movies including the Secret. He’s the founder and CEO of Neurogym, which is a company that uses the most advanced technologies and brain training methods to help people unlock and ignite their fullest potential.

In today’s episode, they discuss John’s new book, Innercise, and how brain training relates to investing and money.

John talks about how fear often times holds people back from investing. Fear is associated with risk, potential pain and suffering, and going backward. The opposite side of that is, all of the rewards that come with making money, doing the right things, and seeing the gains and benefits. It’s almost like a brake and gas system of a car, you need both, and you can use both. Once you learn how to use both you can get moving.

John talks about how to turn your fear into fuel and harness your full potential. He talks about how you can do ‘innercises’ to strengthen your core neuro muscles and goes over a few techniques to stay calm and increase your awareness of your thoughts, feelings, and emotions. Especially when it comes to being scared of losing money.

To learn more about Innercise and John Assaraf visit

If you want to learn how to train your brain for success, join us on the podcast today!

Show Notes:

Subscribe & Review in iTunes

Are you subscribed to InvestED? If you’re not, we want to encourage you to do that today because we don’t want you to miss an episode. Our episodes are weekly and are sometimes multiple parts and if you’re not subscribed there’s a good chance you’ll miss out on current events happening in the market. That would be a major bummer. Click here to subscribe in iTunes!

Now if you’re feeling extra loving, it would be awesome if you left us a review on iTunes, too. Those reviews help other people find this podcast and Danielle and Phil also love reading them so that we can improve your listening experience. Just click here to review, select “View in iTunes”, then “Ratings and Reviews”, and “Write a Review” and let me know what your favorite part of the podcast is. Now go play!

On the InvestED podcast, Phil and his daughter Danielle shine a light on the successful investing strategies that gurus like Warren Buffett have used for 80 years. Listen in for a great stock market education on basics, learn how to invest on your own, and follow along with real-time examples and investing tips from week to week.